ProperLane.
Trusted by your neighbours.
ProperLane is a digital-first life insurance brokerage that pairs an online application flow with licensed Canadian advisors when you want to talk to a human.
Free, private, and you'll hear back within one business day. Or call 647-362-5511.
Who you’re working with. In their own words, plainly told.
ProperLane is built for the household that wants to do most of the homework online but still wants a real advisor to sanity-check the choice before signing. The brokerage's platform lets you compare quotes, read product summaries, and start an application without a phone call.
When the conversation matters — health questions, beneficiary structure, conversion options — a licensed advisor steps in. Coverage is available across most provinces, and applications can usually be completed within a week.
Most ProperLane clients are buying their first term policy after a major life event: a new mortgage, a new baby, or a new business.
Products they quote. Clear options, side by side.
Pick a product to see how it works on Lowest Rates Hub, or send ProperLane a question below.
Meet the team. Real Canadians on the other end.
“I started at midnight from my couch and had a policy in place inside a week. Their advisor caught a beneficiary mistake before I submitted.”
About ProperLane. The honest answers.
Three quotes.
Sixty seconds.
A lifetime of peace of mind.
Every quote from a vetted Canadian insurer. Every advisor licensed. A friend with a license — not a buddy at a barbecue.
- No medical exam to get a quote
- No high-pressure sales
- Take your time to decide